Jul 17

PEIFest is here!

Photo on 2017-07-13 at 9.22 AM

IMAC is a proud sponsor of the PEI Film, Food and Ideas Festival. We have sponsored a young filmmaker to participate in the social entrepreneurship conference. We also have loaned the marketing team a camera so they can chat with people to get their ideas percolating and share them with the community at large.

IMAC’s ED, Renee Laprise and PEI Screenwriters’ Bootcamp coordinator Louise Lalonde will be attending the film festival, panels and the Saturday dinner.

IMAC encourages everyone to take in at least one of the films this weekend especially our local films including:

Bluefin – John Hopkins

Singing to Myself – Harmony Wagner and Jason Rogerson

Little Bay Islands – Jason Arsenault and Mille Clarkes

Mothers and Methadone – Jenna MacMillan

There will be a panel Sunday at 1:00pm on the Future of Film on PEI which will include Adam Perry, Mille Clarkes, John Hopkins, Harmony Wagner and Mark Sandiford.

Jun 17

Lovely Witches Club present at Banff World Media Festival

witches in banff no text

June 20th, 2017

The Lovely Witches Club at Banff World Media Festival 2017

Article By Patti Larsen (with Renee Laprise)

It’s been a fantastic eighteen months designing the relaunch of the Lovely Witches Club, as a full brand consisting of a real life community, books, merchandise and, of course, our Telefilm micro-budget funded webseries.

Founded in 2009, Renee and I have been nurturing the idea and the network of creativity and reclaiming the word “witch” to reference the personal power of all who use it. When Renee approached me in the fall of 2015 after our latest Witches Ball with the plan to pitch for the micro-budget program, I jumped at the chance.

With the brand already established, it was relatively straight forward for us to come up with a marketing strategy, based not only on the LWC itself, but tying in my own personal brand as a full-time award-winning author. The combination must have piqued Telefilm’s interest, because we moved forward in their process and received funding to make the webseries a reality.

Production for the twelve minute/seven episode series happened in 2016, with the bulk of filming happening in August. In November, we were fortunate enough to be included in Telefilm’s Digital Opportunity Bootcamp, hosted during the 2016 Playback Marketing Summit in Toronto, ON. This gave us the chance to learn from experts in marketing, including meeting face-to-face with our digital marketing specialist, Annelise Larson, as well as the other micro-budget participants. We were also given access to the full summit and heard panels from experts representing huge brands and their strategies for success.

Armed with even more amazing knowledge, we made a plan for 2017. The first novella based on episode one launched in January, with the rest publishing when the web episodes aired, beginning in May of 2017.

Our goal to release one episode a week until June 12th was bumped ahead when we were contacted by Telefilm and asked to attend and speak on a panel at the Banff World Media Festival. With many thanks to Francesca Accinelli, director of national promotions and communications at Telefilm, we had the opportunity to be part of this amazing event and participated in a wonderful panel focusing on new voices with Francesca as the host, sharing the stage with Aaron Levitz, head of Wattpad Studios and J. Joly, executive producer from The Coup. Our hour-long panel explored many topics, including finding an audience, growing brand across multiple formats and developing partnerships for greater reach.

Not only did we get to speak about our project, the chance to mingle and communicate with so many talented and motivated producers, buyers and broadcasters gave us the kind of reach we’d never expected at this juncture. Neither Renee or myself intended to pitch the Lovely Witches Club at this event—we had barely two weeks to prepare and wanted instead to absorb as much information as possible before deciding which route we wanted to take. But out of that desire came many opportunities to talk about our brand, including handing out pins (the Head Witch buttons ran out almost immediately, an excellent marketing test!) to a multitude of people, as well as the first novella in print format. Through our offerings, we feel we made real connections with those we talked to. We saw women (and men) including funders and content producers, buyers and marketers identifying personally with the heart of the brand. It was truly thrilling.

We came away from the experience with not only new goals in mind and directions we now know we want to follow, but with connections to several people who were, in the end, asking how they could help us. Now with solid leads to pursue with the potential to develop into dynamic partnerships, we were and continue to be grateful for this entire process, for the support and enthusiasm of everyone we’ve worked with and who have offered assistance and guidance along the way.

We’re excited to know our magical journey has only just begun.

Jun 17

Wharf Rats double winners!

Our own “Wharf Rat’s” team, Jason Arsenault, Jenna MacMillan, Robbie Carruthers and Dennis Trainer are double winners having secured over $200,000 in funds from Telefilm/Talent Fund Micro-Budget Production Program and The Independent Production Fund.  Their Facebook page reads “Wharf Rats will be going into production as a web series this fall here on Prince Edward Island. Thank you all for your patience and support over the last couple years !”

Out of the 5 years that Telefilm has been running this program IMAC members have won 3. That’s pretty freakin’ good!

To learn more about “Wharf Rats” check out their Facebook page.

Jun 17

Great things happening at PEI Screenwriters’ Bootcamp

PEI Screenwriters’ Bootcamp starts tomorrow and we couldn’t be more thrilled. Louise Lalonde has done it again! For the 11th year in a row Bootcamp is bringing in top writers from Canada and the US to help dozens of Atlantic region writers in various stages in their careers get their stories honed for the big and little screen. And this year we have Deb Patz, production manager extraordinaire, with us running a Production Management bootcamp. Super stoked.

There will be 2 events open to the public.

1) Monday, June 5 at 4 p.m. there is a free screening of Away From Everywhere at City Cinema with Brad Gover, one of the producers who will do a Q&A after.

2) Industry Panel (Wednesday June 7, 10am, Haviland Club)
We are hosting a panel with industry people on “So, What Happens Next?”.  The panel is open to anyone interested.  The panelists represent the Canada Media Fund, Telefilm Canada, the Independent Production Fund, the Harold Greenberg Fund, the National Screen Institute, and Bell Media–all funding sources for film and television. (see attached bios of panelists and special guests)

We are very grateful to our sponsors for investing in our writers. And IMAC would like to thank Louise Lalonde for her years of tireless effort to build PEI Screenwriters’ Bootcamp into something amazing!













Jun 17

Lovely Witches Club heading to the Banff World Media Festival

lwc splash page

Great news! Patti Larsen and Renee Laprise have been invited by Telefilm Canada to speak at the 2017 Banff World Media Festival in Banff, Alberta from June 11th-14th.

With delegates from Disney to NBC, CBC, Discovery, Wattpad, and Amazonthe Banff World Media Festival is one of the most important buyers’ markets in the world.

Patti and Renee will be participating in a panel discussion June 13th as part of The Partner Presentation’s “Discovering New Voices” moderated by Francesca Accinelli, the director of Telefilm’s national promotion and communication. This will be a chance to introduce industry leaders, broadcasters and attendees to the Lovely Witches Club.

LWC will be live tweeting (look for #LWCBanff2017 and #Banff2017), posting to Instagram and Facebook and sharing the entire time.

In the meantime, look for the final two episodes of the Lovely Witches Club web series this Monday, June 5th.

Patti and Renee would like to thank Telefilm and Talent Fund for their support through the Micro-budget Production Program and Innovation PEI for their investment investment as well.

May 17

PEI Lands Another Telefilm Micro-budget Production Program Grant


IMAC is so excited to announce that “Wharf Rats”, a web-series developed by Jason Arsenault, Robbie Carruthers and Dennis Trainor and produced by Jenna MacMillan, has won the Telefilm Micro-budget Production Program fund this year.

Of the five years that this program has been in place PEI projects have won three of them. IMAC’s Executive Director, Renee Laprise has been closely following the project since it was submitted for consideration, “I knew as soon as I saw the project that it would be a no brainer for the Telefilm jury. The application was extremely well crafted and the project is funny as heck. It was too good to say no to.”

“Wharf Rats” has also been shortlisted for the highly competitive Independent Production Fund.

With an already established viewership (some videos have over 300,000 views already) we anticipate Wharf Rats will become a huge success. Check out their facebook page.

Congrats All!

May 17

Bluefin Doc heading to South Korea!

Bluefin is going to be the Opening Night Film at the Sea and See Festival, in Busan South Korea, June 7th-12th.
A night screening under the stars with up to 20,000 visitors a day!
Director John Hopkins will be flown there to present the doc which is being translated into Korean.
Congrats John!
May 17

Lovely Witches Club launches today

Lovely Witches Club, the 7 episode webseries created by Renee Laprise and Patti Larsen, launches today! Lovely Witches Club is funded by Talent Fund and Telefilm through the Telefilm Micro-budget Production Program grant.

LWC is a multi-media project that combines dramatic narrative storytelling with ‘extras content’ embedded in the video to give the audience a deeper view into the world and its history. Accompanying each episode is a ‘novelette’ that dives deeper into the story of the episode. There is also a real life members-only club that is accessible on a pay-what-you-wish scale so that anyone can join and enjoy the content. Once all the episodes are released the series will be marketed at at a variety of venues.  The webseries will be entered in festivals, the books will be featured at book conferences, hand crafted goods and LWC merchandise will be sold at craft markets and events such as the upcoming Witches Ball will feature all of the LWC content.

Lovely Witches Club (webseries 7 episodes)

A young woman is the key to saving the cursed magic of an entire Island but will she embrace her power to save the witch sisterhood or run away screaming!

Episode 1 – Rebel witches decide to take matters into their own hands and summon a long lost heir (Reese) to see if she has the power needed to break the curse destroying their Island’s magical core. Extras content embedded in the video and links are below.

Lovely Witches Club webseries air date schedule.

Join the club at and have some witchy fun!

Feb 17

Celebrating Black History Month


IMAC in partnership with the Black Cultural Society and Cinema Politica celebrate Black History month with a screening of Ninth Floor, Whitewash and from our own Scott Parsons the trailer for Jupiter Wise vs. The King.

Sun, Feb 12
2pm (doors open at 1:45)
City Cinema
By Donation



Trailer by Scott Parsons (director), Ryan Gallant (writer)

The King vs Jupiter Wise is a fictional adaptation of the life of Jupiter Wise, a slave on PEI in 1785. Jupiter wants to get on a boat and escape slavery on PEI. He wants the woman he loves who is owned by the Governor to go with him. As he is beginning his “run” he discovers that his owner’s son is being kidnapped and one of their buildings on fire. Jupiter decides to rescue the boy from his kidnappers. Thus begins a tale of truth, love, hardship and redemption. Screen play written by Ryan Gallant. Original soundtrack by Scott Parsons and Jonny King. Produced and directed by Scott Parsons and Eye Witness Productions Canada.



by Nadine Valcin / Canada / 6:20 / 2016 / English

Whitewash examines slavery in Canada and its omission from the national narrative. The country prides itself as being the benevolent refuge where enslaved Africans who were brought to United States gained their freedom via the Underground Railroad. That powerful image overshadows the fact that slavery was legal in Canada for over 200 years under both French and British rule. Whitewash brings to light some of the slave families that were brought to Prince Edward Island by Loyalists and looks at how nine generations of descendants have assimilated to the point of leaving very few visible traces of their origin.

The New Trailer from Scott Parsons: THE KING VS. JUPITER WISE


Over four decades after the infamous Sir George Williams Riot, Ninth Floor reopens the file on a watershed moment in Canadian race relations and one of the most contested episodes in the nation’s history. Making an audacious foray into non-fiction, writer and director Mina Shum engages the original protagonists in a compassionate cinematic exercise of reckoning and redemption.

Director: Mina Shum
Cast: Rodney John, Clarence Bayne, Senator Anne Cool
Year: 2015
Duration: 82 min

Feb 17

Young Island Voices

young island voices picture

In 2016 the Island Media Arts Cooperative ran the Young Island Voices project. Our Youth Program Co-ordinator Noah Hoskins travelled across the Island to introduce teens to IMAC as a resource hub for young Island filmmakers. IMAC challenged youth to tell their own stories with film and three industrious teens took us up on our offer with fantastic results. Keelin Fremlin, Alexander Cairns, and Zaneta Ambassa created unique pieces with strong themes and engaging plot lines.

Seventeen year old Keelin Fremlin submitted two short films. The first, A Cup of Tea, follows a little girl (played by Evie Grace Mawson) living with an alcoholic mother. She dreams of a land and characters much like the ones written by Lewis Carroll in Alice in Wonderland to distract herself from her harsh reality. Keelin’s second piece Melody is an avant-garde, two and a half minute montage of her friends and peers speaking, playing music and making art while an angelic voice recites a monologue about the importance of music and creation. So inspiring! We look forward to following Keelin’s exciting career as a filmmaker.

Alexander Cairns (17) and his collaborators explore themes of teen drug and alcohol abuse in his short-film YOLO. The film follows a young man on a steady path to success. Unfortunately he falls off the tracks and ends up fraternizing with the wrong crowd with very poor results. The realness of this short acts as a warning to youth. Alex says the biggest thing he learned from this project was how to properly collaborate with his partners, “Even when your plans start to fall apart, you can make compromises and still finish with a great product.”  We hope to see more work from Alexander in the future!

Twelve year old Zaneta Ambassa’s short film Muted follows a young musician who has been unintentionally muted by The Big Guy in the Sky as he relaxes in his “control room.” Seeing this character interact and attempt to communicate with her peers as she come to terms with her inability to speak is charming and comical. Zaneta wrote the script with her sister in a mere three days, “We didn’t want to forget anything and we didn’t want to take any breaks just in case!” Zaneta is a star in IMAC’s books and we look forward to seeing her next short!

To encourage these enterprising young filmmakers, IMAC’s Executive Director Renee Laprise proudly awarded each a $250.00 grant in support of their next project. “IMAC is thrilled to support young, local artists and their dreams. We are here to help you tell your stories.” Youth interested in filmmaking are encouraged to contact IMAC. We want to see more films by youth in 2017. Tell us your story!

IMAC would like to acknowledge the support of the PEI Community Cultural Partnerships Program and the Canada Council for the Arts.

Links to the films:

Keelin Fremlin: A Cup of Tea/Melody

Alex Cairns: YOLO

Zaneta Ambassa: Muted